Top 5 things Small Businesses in London can do to Benefit from the Olympics
With a little over two months to go till the official opening ceremony, it’s clear that the London 2012 Olympic Games present a huge opportunity for businesses of all shapes and sizes in the capital. In order to take advantage of this opportunity, you don’t need a multi-million pound marketing budget; you just need to market yourself effectively. Here we present five ways to tap into the massive influx of people and interest in London this summer.
T-shirts and novelty products – Though you cannot of course use Games-related trademarks or do anything to imply association with the games, with a little creativity and imagination you should be able to come up with something that taps into the spirit of the ‘summer of 2012’ (which incidentally is an acceptable marketing phrase according to the official organisers). Specially printed T-shirts and novelty products can be great promotional tools for your business, or even an additional revenue stream.
To find out what is and isn’t allowed when promoting your business during the Games, take a look at http://www.london2012.com/mm/Document/Publications/General/01/25/29/25/guidelines-for-business-use_Neutral.pdf
Leaflets and flyers – To attract the attention of the tens of thousands of additional people milling about in London, you need to let them know exactly what you have to offer. A colourful, eye-catching leaflet or flyer is a great way of doing this, and of providing details such as up to date price information.
Get your message out on the move – If you’ve got a fleet of vehicles, here at the London Printing Company we can help you spread your message far and wide. We can produce speciality car and van vinyl graphics to grab the attention of commuters and passersby. If needs be we can even design the graphics for you.
Draw attention to your premises with a banner – Banners are a great way of shouting out to would-be customers, and with hundreds of London businesses clamouring to be heard during the Games, it pays to make yourself heard.
Revamp your brochure/ menu/ catalogue – It’s not just the words in your promotional material that speak for you. A well-designed and printed brochure can speak volumes about your business, so it’s worth investing in professional digital printing prior to the Olympics.