What are the different type of folds for brochures?
The bi-fold brochure is the simplest fold for a brochure, which creates two panels on either side, much like a single-paged book. This type of fold is most suited for a business presentations, or anything where simplicity is key.
The tri-fold option is the classic brochure type that people are most familiar with. It’s formed with two vertical folds, creating 3 equal panels. This brochure type is perfectly suited for organising information in a compact way that is easy to unfold. This makes them great for marketing products or services, allowing the opportunity to organise information in a clear sequence or list.
The z-fold brochure is similar to the tri-fold brochure in it’s design, with the same two vertical folds and 3 equal panels, except this brochure is formed slightly differently in that it opens in an accordion style, which is why it’s also known as the accordion fold.
The gate-fold is a very bold brochure-type, which is great for designs which are graphically heavy. One opens the two front panels outwards to reveal a larger panel inside which is where the main graphic would be found. Imagine opening two cupboard doors outwards, to reveal what’s inside; that is more or less what the gate-fold offers.
The above fold-types are the most common types of brochures, but there are many, many more fold-types, going all the way up to 16-panel fold! So even if your idea isn’t covered in one of the above options, we most definitely have the experience and expertise to create any kind of brochure you’d like.
What are the most common brochure sizes?
The most common brochure sizes are as follows:
- 8.5cm x 11cm
- 8.5cm x 14cm
- 11cm x 17cm
- 11cm x 25.5cm
The size of your brochure is a very important aspect to consider, as you need to think critically about how much information you wish to provide to your audience. The aim should always be to avoid clutter while being as informative as you can.
If you need help deciding on a brochure size, or anything else with regards to your brochure printing and design, you’re welcome to get in touch with our team or visit either of our stores in Notting Hill or Earls Court, Chelsea.