Designing the Perfect Flyer
Flyers are an inexpensive yet effective way of promoting your business, service or event. Quick to read but visually arresting, they can be pinned to notice boards, handed out in the street or pushed through letterboxes, making them a versatile tool in your marketing arsenal. But how can you design a flyer that sticks in people’s minds, rather than ending up in the bin?
Getting your message across
The first and most important thing to bear in mind when designing a flyer is that you need to find a balance between making it attractive and making sure it carries all the information you want to get across. Get it wrong and you could end up with a great-looking flyer that no one understands, or an attractive offer that no one bothers to read. A good flyer should be interesting and informative in equal measure.
It’s also important to ensure that your design fits in with the image or message that you want to convey. For example, if you were promoting your restaurant or some form of professional service your design would be entirely different to that of a beauty salon or a rock band promoting their gig. Don’t try to appeal to everyone, appeal to the people who are most likely to be interested in the first place.
Keep it snappy
Unlike a leaflet or brochure, flyers are meant to be consumed in a matter of seconds. Stick to a single concept and don’t bombard the reader with information. Often a flyer with just a few words on it can be more effective than one jam-packed with information.
A final point to remember is that your flyer should spur the recipient into action. Whether you want them to come to your gig, take advantage of your special offer or call you to enquire about your services, give them a reason to do so and specific information on how to take that step.
Of course if you’d rather leave designing your flyer to the professionals, we can provide you with a full design and flyer printing service. Just give us your brief and we’ll turn it into something that captures people’s attention and gets your message across.
Contact us now for further information.